SEO for Accountants in Sydney | Chartered Professional Accountants
Most everyone needs the help of an accountant, but why isn’t your accounting firm’s website getting the clicks it needs? You could be offering the best services in your area, but without SEO for accountants, you’ll be doing yourself a great disservice.
With the help of SEO North Sydney, you can rank on the first page of Google search results – and we’re ready to guarantee that in writing!
We’ll be leveraging our more-than-20 years of industry experience to help boost your online performance the way we’ve always done for our clients in Sydney, the Central Coast, Newcastle and beyond.
Why SEO Matters
With Search Engine Optimisation is constantly evolving, we thought it might be a great idea to help bring you up to speed with the intricacies of utilizing SEO for accounting firms just like yours.
So, let’s cover a few bases first:
What Is SEO?
Search engine optimisation or SEO is the process or way of enhancing a website to make it more appealing to search engines in general, and Google in particular.
The ultimate goal of SEO is to ensure your website is one of the first ones listed on the first page of search engine results. These search results are generated when someone types certain words or phrases related to your practice, business or industry in the search bar.
The higher the position of your site on search engine results pages (SERPs), the higher the likelihood of users clicking on the link to your website. This means your site will get more visitors, who can be leads that can be converted into customers or paying clients.
The process seems simple enough; however, the inner workings of search engines and SEO itself are complex. There are automated search engine robots (aka crawlers or spiders) that are constantly moving across the web. Their job is to collect data (a process called ‘indexing’) on every possible website that exists.
Through indexing, search engines can efficiently generate fast results after a user types in a certain term or phrase they’re using to find information. Depending on the word(s) being searched for, search engines like Google can generate several pages of results.
The sites listed in search engine results are ranked based on their relevance and level of authority. This is why it’s not uncommon to find .gov, .edu and .org sites when you search for information that has something to do with scientific research, medicine or legalities that involve precise, authoritative data.
For more in-depth information about SEO, click HERE.
SEO Services for Accounting Firms Just Like Yours
With a tailored SEO strategy for accountants, you can reach the biggest number of potential clients. When done right, SEO can help you target the customers who would be looking for your services. This, in turn, will lead users to your website, thereby increasing traffic and the number of customer enquiries.
At SEO North Sydney, we offer different types of SEO services for accounting firms. All our service packages are designed to boost your online presence and attract potential clients.
Some of the services we offer include Facebook ads, Google ads management and web design for accountants.
Ultimately, however, the SEO package that’ll work for you depends on whether you have an existing website that we can assess and work on, or you’re just gearing up to build one. We’ll also look at your online presence and how you stack up against your competitors.
Web Design for Accountants
A modern, attractive, professional website is a must for above-average performance on the web – which is precisely why you need web design for accountants done by a trusted SEO company.
With your input and our expertise, we’ll build a website that’s intuitive, modern and focused on helping you generate and convert leads. We’ll also ensure the design exudes integrity, competence, and reliability – right from the very first page load.
We will harness our top-notch SEO web design skills to create a website that’s uniquely yours and will stand out from the rest. This is crucial, as your website will be competing with hundreds of others in your locale.
You can then pay off the cost of web design in 12 months – interest-free! Plus, you’ll get some free content, 12 months of free hosting and a lot more.
Why Your Accountancy Firm Needs to Utilise PPC
Google ads management for accountants (aka: PPC) is a fail-safe method to garner leads and get that phone ringing fast!
With Google ads, you can optimise your ad spend, as you’ll have a guaranteed spot on the first page of search engine results and you need only pay for ad clicks.
For example, whenever someone types in ‘accountants in Sydney’, your Google ad would appear on the first page of the search results. Of course, this also depends on which keywords we’ll be bidding for and your overall Google ad strategy.
But wait… there’s more!
With SEO North Sydney as your Google Ads partner, you’ll benefit from our high-tech AI bidding platform that’ll help reduce your ad spend per click.
This means more bang for your buck. You’ll be reaching more prospective clients looking for accountants or accounting firms whilst also gaining more traction online – all great for SEO.
Facebook Ads to Take Your Accountancy Practice to the Next Level
A lot of freelancers, contractors and new companies are leveraging Facebook for their business, so why shouldn’t you?
Of course, it all starts with your accounting firm’s public Facebook profile, so it’s crucial to have one. With an effective Facebook ads campaign, you’ll not only gain more followers on Facebook but also help direct more traffic to your website.
Facebook ads for accountants allow you to directly interact with your audience and vice versa. You can target your market, get insightful analytics and gain leads without resorting to hard selling.
And with the help of our state-of-the-art AI system, you can get real-time updates on both Facebook and Instagram ad campaigns.
Time to Boost Your SEO Ranking!
Get in touch with SEO North Sydney and have an open discussion with Brian, business owner to business owner, about SEO and how you can use it to grow your business.
Call 0425 204 887 now!