Google Ads Management Sydney
SEO North Sydney are Sydney’s leading PPC management company for a reason. With over 20 years of hard-fought experience across countless industry verticals behind us, we understand that when it comes to Pay Per Click, every campaign is UNIQUE. And that making a PPC campaign work is not just about ‘having a bigger budget than your competitors’. It’s about understanding the nuances of the particular industry your client operates in, and strategically rolling out a multi-focused PPC campaign to ensure your client pays significantly less for each click they get. While simultaneously having a far greater click to call conversion rate than their competitors.
What Exactly is PPC?
PPC, or pay-per-click, is a paid internet marketing model from Google where advertisers are charged only when someone clicks on their ads. Essentially, PPC is a method of ‘buying’ visits to your website rather than ‘earning’ them through organic search rankings achieved via SEO (Search Engine Optimisation).
With PPC, advertisers bid for visibility through a search engine’s sponsored links. These ‘sponsored ads’ appear at the top or bottom of the search results page when users search for specific keywords or topics.
For instance, if you’re a plumber in Sydney and someone searches for ‘Plumber Sydney’ or ‘Emergency Plumber’ from a Sydney IP address, your ad will appear on the Google search results page. Unlike other advertising methods such as Facebook ads, which charge by CPM (cost per thousand impressions), PPC charges only when someone clicks on the ad.
A professionally managed PPC campaign by SEO North Sydney can significantly enhance your company’s profitability within a few months, thanks to its instantaneous and fully trackable results.
However, a poorly executed PPC campaign can become a financial drain with minimal or no return on investment. Therefore, selecting the right company to manage your PPC campaign is crucial for its success.
Our Revolutionary PPC Platform Significantly Reduces Your Cost Per Click
Pay Per Click (commonly known as ‘Google AdWords’ or ‘Google Ads’) is a fundamental component of any paid online advertising strategy. When combined with an effective organic SEO strategy, a well-executed PPC campaign becomes a crucial addition to your comprehensive digital marketing plan.
However, the quality of PPC campaigns can vary significantly. Our PPC campaigns leverage a cutting-edge, multi-million-dollar AI bidding platform developed in the US. This advanced technology ensures that you achieve SIGNIFICANTLY more clicks for your PPC budget than traditional manual methods.
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How Our AI Bidding Platform Substantially Increases Your Pay Per Click ROI
The traditional ‘old school’ method of managing PPC involves selecting a keyword and setting a bid amount. For instance, if your company is a dental clinic in Sydney and you want to bid on the keyword ‘Emergency Dentist,’ you might be advised by Google to bid high—let’s say around $11.18 per click—to secure a top spot in the PPC rankings.
Google’s bid estimates are designed to encourage higher bids, as that’s how they profit. If the bid rates for ‘Emergency Dentist’ drop due to reduced competition or lower bids from other advertisers, you would remain unaware of this shift with a manual PPC campaign. Consequently, you would continue paying $11.18 per click throughout the month, despite potentially lower rates.
In contrast, our PPC campaigns use a state-of-the-art AI bidding platform, which adapts to real-time bid changes. For example, the AI might secure the same keyword for around $3.94 per click. This means you could get 2-3 clicks for the price of one, rather than just a single click. In sales, more clicks translate to more calls and, ultimately, more sales.
How Much Budget Do I Need for My Pay Per Click Campaign?
This is one of those ‘How long is a piece of string’ questions, unfortunately. PPC with SEO North Sydney kicks off at a minimum of $1,000 + 20% Management Fee + GST and up. So there’s unfortunately no one size fits all answer, as it depends on three things:
How competitive/expensive is your industry?
How aggressive do you wish to be in the marketplace compared to your competitors?
When we design a PPC campaign for a client, we evaluate how much their competitors are spending and offer three budgetary options:
A) The amount needed to establish a presence and get started. B) The amount required to be competitive in the market. C) The amount necessary to dominate and lead the market.
As the Business Owner, you are the only one who can decide how aggressively you want to compete and what budget you have available each month.
It’s important to remember that the actual budget is less relevant if the campaign is generating profit. For instance, if you invest $3,000 per month in PPC and it produces $9,000 in revenue from the leads it generates, then that $3,000 is not a cost but an investment. However, if you spend $3,000 per month and only earn $1,500, then the campaign isn’t performing as it should, and adjustments are necessary.
What geographical area do you need your PPC ads to cover?
The general rule for expanding geographic coverage in a PPC campaign is that each additional location effectively doubles your budget. For example, if your PPC budget is $3,000 per month and you wish to target Melbourne, Brisbane, Adelaide, and Perth, you would need to multiply your budget by the number of cities or locations, resulting in a budget of $3,000 per month for each city.
It’s important to note that not all geographic areas have the same costs. Larger areas or more competitive regions may require a higher budget.
Get the Best PPC From Your Campaign – TODAY!
With SEO North Sydney managing your Pay Per Click campaign, you’ll never pay more than necessary to achieve the results you need. Our AI Bidding Platform monitors the Google auction in real time, ensuring you get the best value for your bids. While you may not be able to keep an eye on the AdWords auction 24/7, our cutting-edge software does. At SEO North Sydney, we focus on delivering results, not just tracking hours.
